Whether you are a groom selecting your wedding suit, a groomsman coordinating with your mates, or a guest wanting to look polished without overdoing it, you will find actionable guidance to help you dress with confidence and style
"Our brain basically biases certain colors depending on what time of day it is, what the surrounding light conditions are," said optometrist Thomas Stokkermans, who directs the optometry division at UH Case Medical Center in Cleveland, Ohio
For more on types of shirt collars and how they affect your look, check our detailed collar guide
When asked about their methodology they explained that they use a social media monitoring tool that measures all mentions across Instagram, Facebook, Twitter, Pinterest, YouTube, blogs, forums, news sites and more. By taking this approach they track mentions, sentiment and follower count across demographics, countries, languages, and devices
Color: all the colors on our Color Chart are available