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Once they get their data, though, if they can send them a digital coupon or get them to download an app, they get a direct channel to do more microtargeting of their customer base and monitor their behavior. Brand ambassadors report being encouraged to bend the rules In interviews with Vox, former brand ambassadors said the program was often shady and ineffective, with the coupons easily passing into the hands of nonsmokers or being claimed by repeat customers

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Banning them would help prevent children from becoming the next generation of smokers and help adult smokers quit, Xavier Becerra, the health and human services secretary, said, adding that it would significantly reduce tobacco-related deaths among Black people

Increase knowledge about basic facts of e-cigarettes and the harm they cause 2