The first, from 1993, had Joe Camel himself taking a drag, accompanied by the inscription "I will stop smoking for it kills gradually." That was followed by a chain-smoking menagerie of animal paintings, as well as pictures of puffing babies, children, adults, and skulls
The politics were the form
He experimented with hard drugs as a teenager and dipped for 20 years, but around eight years ago switched to On
Specifically, hide the tobacco power wall, now ubiquitous in convenience storesdoing so could cut the proportion of teens at risk for smoking in half
All purchases require confirmation that you're 18 years or older, as required by Australian law.