139.75 (5p)
Accordingly, our category volume share was up 11.6 ppts to 18.0% with value share growth of 9.1 ppts to 13.1%
With the end of Prohibition and the decline of the temperance movement, advertising in the 1930s and 1940s was defined by campaigns which often included explicit health claims, such as They dont get your wind (Camel, 1935), gentle on my throat (Lucky Strike, 1937), play safe with your throat (Phillip Morris, 1941), and Fresh as mountain air (Old Gold, 1946)
They also take years to break down
Creatively packaged in a box that opens up like a large pack of cigarettes, "No Smoking" is a collection of a few hundred pages of color and black-and-white images -- with quotes by everyone from funnyman Groucho Marx to actress Elke Sommer to legendary baseball manager Connie Mack -- that show just how alluring smoking can be