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Oriental is a tobacco variety with a tart flavor

Previous Slide Next Slide Photograph by CSP Staff Minority stake in Juul Altria signed and closed on a $12.8 billion investment in Juul Labs Inc., a San Francisco-based maker of electronic cigarettes and e-vapor products

The ads mark the company's first campaign aimed at getting smokers to switch to the pouches known as snus, which Reynolds introduced in early 2009, spokesman David Howard said Wednesday

Though it's uncomfortable, twitching while high is usually harmless and short-lived

E-cigarettes offer a similar experience to smoking, which helps satisfy the cravings that many smokers have