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It's likely due to trauma from past iterations that haven't lived up to our standards, and many are in mutual agreement that slim-leg bottoms should be met with a hard pass

Walter A

IQOS debuted in 2014 in test markets in Japan and Italy and is currently available for sale in 52 countries

In young adults aged 16-24, usage increased more sharply, from 17% to 26.5%

The applications for these products did not present sufficient scientific evidence to show that the potential benefit to adult smokers outweighs the risks of youth initiation and use. When reviewing premarket tobacco product applications (PMTAs), the agency evaluates, among other things, a tobacco products components, ingredients, additives, constituents, design, harmful and potentially harmful constituents and health risks, as well as how the product is manufactured, packaged and labeled