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Australian research showed that a year after plain packaging was introduced in 2012, many more smokers disliked their pack, perceived it as being less appealing and no longer thought brands differed in prestige

Ro-o-o-o-o-o-o-o-o-o-o-ck Music, to two decimal places

Parental smoking status was reported prospectively and separately by the caregivers, and teenage substance use was reported by the teenagers themselves as opposed to proxy reports of substance use

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The rise of these alternatives poses a direct threat to conventional lighter manufacturers, forcing them to either innovate or risk losing market share to newer entrants capitalizing on technological disruption and changing consumer expectations