Incapsula incident ID: 270000720322146106-158781672480707082
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The ad also includes a call to action, inviting smokers to try a sample carton by calling a toll-free number
Participant characteristics, methodology, and findings are available in Appendix 3 (at www.cmaj.ca/lookup/doi/10.1503/cmaj.241584/tab-related-content)
Our mission is to protect the public health, and the 2012 Tips ads did this by motivating 1.6 million smokers to make a quit attempt