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The classification of smokers was considered only at baseline, upon entry into the cohort
BAT said the success of Pall Mall Blue Click On and Lucky Strike Click & Roll, which BAT introduced in 2011, had convinced it of the demand for flavour-changing cigarettes, which now account for 1.8% of the UK tobacco market
In cigarettes, nicotine levels can vary depending on the brand and type
"If you're not actually reducing tobacco consumption, it undoes any potential reduced harm effects, and the industry's just making money from people twice over," says Sophie Braznell, a researcher in the University of Bath's Tobacco Control Research Group and a spokesperson for STOP
its really that certain people just cant take it. Beyond the demerits of this seductively simple framework, cigarettes might also be the only consumer product where the people who use them wish they didnt
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