FDA Rulemaking to Ban Menthol and Characterizing Flavors On April 29, 2021, FDA announced that it would initiate the notice and comment rulemaking process to not only ban menthol as a characterizing flavor in cigarettes, but also all characterizing flavors in cigars and cigarillos (including menthol).[15] With respect to menthol cigarettes, FDA explained that, based on its understanding of the available science and evidence, menthol increases the appeal, potential for initiation, and addictiveness of cigarettes.[16] Banning the flavored product that nearly 18.6 million American smokers use could save hundreds of thousands of lives, according to FDA, thereby significantly reducing tobacco-related disease and death in the United States.[17] With respect to cigars, FDA indicated that the continued availability of flavored cigars and cigarillos undermines the TCAs characterizing flavor ban for cigarettes.[18] After the TCA prohibited characterizing flavors in cigarettes, use of flavored cigars increased dramatically, according to the Agency.[19] Since cigars and cigarillos are combusted tobacco products, they pose the same public health problems as cigarettes and are disproportionately popular among youth.[20] According to FDA, in 2020, more young people first tried a cigar every day than tried a cigarette, and 74% of youth aged 1217 who use cigars said they smoke cigars because they come in flavors they enjoy.[21] Per FDA, [c]haracterizing flavors in cigars, such as strawberry, grape, cocoa and fruit punch, increase appeal and make cigars easier to use, particularly among youth and young adults.[22] More than a half million youth in the U.S
Thorntons was busy Friday but no more than usual, said assistant manager Kristina Hughes
But if Im wrong, and menthol gets banned, thats an absolutely horrific outcome for Reynolds. Even then, cigarette companies will likely keep adapting, as they always have -- by merging, selling new products and expanding to new markets
They are NOT the same as e-cigarettes: these products use tobacco to deliver nicotine, whereas e-cigarettes use a liquid to deliver nicotine
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