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We can learn from our experience with JUUL and the rapid rise of e-cigarettes: flashy, persuasive, and manipulative advertising works and threatens to open a new front in the battle against tobacco use

However, only AHAH, which showed consistent associations with individual-level mental wellbeing, has been deployed in the context of mental health conditions [31]

Try keeping an image of your reason for quitting as your phone wallpaper and looking at it whenever youre tempted to smoke

But electronic cigarettes are low risk compared to regular cigarettes

It is well known that even highly unpleasant images can lose their impact with repetition, says Buck