30 cigarettes a day This 112-year-old woman smokes From smoking 30-40 cigarettes a

She looks cracked, psychologically shattered, staring at herself in the mirror as reality breaks through and she crumbles

In jurisdictions that have banned specific terms such as light and mild, industry has replaced banned descriptors with numbers and color names, 811 and companies in the U.S

Message content for the four inserts was developed from prior studies 11,12,27 and used low-literacy phrasing (4.65th grade)

Participants also projected the consequences, a strategy that reduced the need for immediate behaviour change: Its not really deadly, as such, only after a long period of time (M, 23)

Tear-Away Label: Comfortable wear with no irritation