The Australian framework established specifications that many subsequent laws have replicated: Color: Pantone 448C (a dark olive-brown, widely described as the worlds ugliest color) Typography: Brand names in Lucida Sans or Helvetica, maximum 14-point size Prohibited: All logos, brand imagery, embossing, decorative foil, distinctive shapes Countries that followed with their own plain packaging legislation: As of 2026, 25 countries have active plain packaging requirements, with 14 more , including Botswana, Colombia, and South Africa , in various stages of legislative consideration
Now compare them to Davidoff, Dunhill, Parliament, Sobranie and Tradition
Most vendors require all included materials to be sent with the product return
But dont be fooled
"Data Dive: Tobacco Kills 3,700 People Every Day, Causes 27% of Cancer Cases"