Bernays' main interest was the masses of people who he tried to understand as best as possible in order to influence them as effectively as possible.Bernays argued that the mass consciousness does not think, but instead obeys impulses, habits, and emotions
Emphasis on the wrapper: The wrapper is often the most flavorsome part of the cigar
As Jia Tolentino wrote for The New Yorker just before the records release, in an essay about the rise of my wife humor, If you want to avoid becoming a meme on the Internet, it is a mistake to display exorbitant possessiveness over a romantic partner. Chance, not heeding this advice, became the subject of a devastating meme campaign that culminated in a parody track titled I Love My Wife. (This gag, like the Kit Kat jingle, had the effect of making Chances music seem one-dimensional and frivolous
PMID 23430970
Cozen W, Diaz-Sanchez D, James Gauderman W, Zadnick J, Cockburn MG, Gill PS, Masood R, Hamilton AS, Jyrala M, Mack TM (2004) Th1 and Th2 cytokines and IgE levels in identical twins with varying levels of cigarette consumption
