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The packaging material can change the thickness of the box

The same study showed labels are well accepted by the public with more than 90 percent of male and female smokers noticing a warning label when purchasing cigarettes, and labels featuring images are most effective in communicating the health risks associated with smoking

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All of this suggests that these companies are incredibly sophisticated, they know how to game this system and they are intentionally doing so, said William George, research director for ImportGenius