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"It's great having tobacco control strategies but the enforcement arm of that needs to be in place, and if it's not it completely undermines the wider strategy." Experts say counterfeit cigarettes, in particular, can contain poor quality tobacco, plastic and human or rat faeces

Not to mention that these flavours dont really give off a distinct smell making the smell a lot easier to hide than the smell of cigarettes

"The only thing I need right now is some clean air

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The campaign will include new Zevia x Cardi B commercials, in-store product displays, social content, a sampling tour, in-person appearances, and more