As the health minister who introduced it, Nicola Roxon emphasised in April 2010 when announcing the policy: Were targeting people who have not yet started, and thats the key to this plain packaging announcement to make sure we make it less attractive for people to experiment with tobacco in the first place
Today, many brands produce cigarettes with a cardboard or acetated mouthpiece, but Parliament was the first brand to introduce this innovation
However, it is important to remember that smoking, with or without filters and tips, is still associated with significant health risks
Through a series of gag-filled commercials in which smokers of the new brand suffered mishaps because of the unusual length of the cigarettegetting the cigarette caught in a closing elevator door or burning a hole in the smokers newspaperthe Wells, Rich, Greene Campaign made an instant impression on the cigarette market
Everlasting Tradition: Whether you're enjoying moments of solitude, sharing stories with friends, or simply indulging in the pleasures of pure tobacco, American Spirit Orange is the choice for those who uphold the timeless tradition of American tobacco
