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Initially marketed towards women, these cigarettes have gained popularity among both genders due to their sleek profile and reduced tar and nicotine levels

There is a noticeable trend towards lighter cigarettes, driven by health concerns and regulatory pressures

Government Accountability Office reported in 2025 that because pipe tobacco is taxed at a lower rate than roll-your-own tobacco, consumers who hand roll cigarettes may have an incentive to use pipe tobacco, and that manufacturers also had an incentive to relabel products as pipe tobacco

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These differences indicate how regulations and market demands influence cigarette packaging globally