British American Tobacco maintains a strong duty free presence through its portfolio of flagship brands including Dunhill, Kent, Lucky Strike, Rothmans, and Vogue, with particular strength in premium and super-slim segments that are highly valued in Asian and Eastern European duty free markets
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For example, it will probably increase the amount of money it spends on point-of-purchase advertising and promotionmore elaborate displays in supermarkets, and so forth
The researchers suggest that tobacco duty can be changed relatively quickly and therefore offers the most immediate way to reduce the incentives behind such products until tobacco control legislation can be revised