The 'Rust Cohle Smoking' Meme Explained It has been more than a decade since Matthew McConaughey starred in the iconic American mystery-thriller television series True Detective , leaving a legacy of memes and reactions images behind, like the well-known "Matthew McConaughey Smoking" meme, also known as "Rust Cohle Smoking." The meme features a memorable image of McConaughey's character aggressively smoking a cigarette, which was fairly relatable for many netizens, turning the scene into a go-to reaction image online, used to express feelings of intense tension, anxiety or deep thought
He enabled that to happen
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