The use of designer stores is likely only the beginning of a marketing strategy to elevate IQOS as a cool, elite product before expanding the availability to other stores nationwide
"We could do more to reduce the retail availability of tobacco products by limiting the number of tobacco retailers and sales to minors," she said in the release
She said that the university, at the time of the application, had indicated it hadnt had any relations with the tobacco industry in the past four years, including investment interests (other than general investment funds or complex arrangements), impossible business interests or the provision of financial and/or other support. Habibovi does not take issue with the fact that British American Tobacco, through its investment fund, is a shareholder in PlatoScience
The organisation criticised the move, saying that the 1997 Tobacco Act bans the use of testimonials "however displayed or communicated" (Section 21(1))
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