less toxic cigarettes Vaping is often marketed as a safer alternative to smoking—but "safer" doesn't mean safe. A recent review of research found that nicotine-based e- may be linked to biological changes associated with cancer less harmful cigarettes New Study

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Chou, W

The RMIT study builds on a previous research study by Mohajerani et

The journey often starts online and ends offline. Dahanukar echoed a similar view, noting, Sales remain largely offline, but digital is becoming critical for discovery, engagement, and influencing consumer choices. Even legacy brands are adapting to this shift

Navigating Caloric Conundrum Given the miniscule caloric content of vaping components, counting calories may seem futile