Above the smiling pair is the slogan "Expect something special." The campaign is "trying to give the brand a premium image but at a value price," said Tom Vierhile, general manager at the Marketing Intelligence Service, a Naples, N.Y., company that reports on new products
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She says that in the past the prevailing opinion has been: Merlot, Cabernet Franc and Cabernet Sauvignon have too much vegetal/green flavour in their varietal DNA (specifically a molecule known as pyrazine) to withstand the use of stems that can lead to bitterness in the final wine. However, recently several high profile winemakers have begun to see potential in the process
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Also, when it comes to the flavors, you are bound to be spoiled by an excessive choice