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Not to turn this into a sociological lecture, but the science on this is settled

CHANTIX was evaluated in a 52-week double-blind placebo-controlled study of 1,510 subjects who were not able or willing to quit smoking within four weeks, but were willing to gradually reduce their smoking over a 12 week period before quitting

For some, quitting felt impossible because smoking had become deeply embedded in their coping routines

This can include coughing, a burning sensation in the throat, and shortness of breath

Such efforts to reduce odor in conventional cigarettes appear to be limited to KT&G and JT though, industry observers point out, as others say their focus is strong on e-cigarettes