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The campaigns featured fashionable women smoking elegantly, positioning the cigarette as Mild as May with the slogan Always Fresh Wrapped in Heavy Foil, alongside copy that framed Marlboro as a symbol of social status

As adolescents tend to view some brand varieties as male and others as female [18], boys and girls were shown two different pack selections

The magazines meant for a purely African-American audience also meant that advertisers could produce adverts aimed at and featuring African Americans away from the eyes of white consumers

Incapsula incident ID: 1291000700014730390-44207312483324299

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