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The brand is now sold in around 90 countries and has established itself as the world's No

Michaela Dewe - my PhD student at the University of Surrey - has just published an analysis of 240 print adverts randomly selected from the years 1950 to 2000 that appeared in the UK

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But despite making a career and achieving what on the paper seems ideal, I never felt 100% fulfilled with the road my life took

Investing in high-quality cigarette packaging isnt just about safeguarding the productits about creating an identity that resonates with smokers and leaves a lasting impression