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Snyder Reference Snyder, Bollwerk and Tushingham2016)

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Implications for insurers The findings of these studies have significant implications for insurers looking to enhance their risk assessment processes in an age of accelerated underwriting: Implement behavioral science techniques Incorporate enhanced question formats that break down complex inquiries into more digestible parts, destigmatizing the behavior, and avoiding binary questions that force yes/no answers

Since then, faced with the spread of the 95% myth and its exploitation by the industry, many other voices have regularly risen to denounce this figure as manipulation