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INTRODUCTION Tobacco use is the leading cause of preventable disease and premature death, and particularly in Europe and North America, and smoking imposes a heavy health burden and labor loss 1

Until now, there has been little insight into how tobacco companies market oral nicotine products like nicotine pouches or lozenges to consumers, including whether they use claims that could imply reduced harm

References: Campaign for Tobacco-Free Kids

The economic costs of tobacco use are substantial and include significant health care costs for treating the diseases caused by tobacco use, as well as the lost human capital that results from tobacco-attributable morbidity and mortality (3)

Retrieved 2022-10-06