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Discounted prices encourage consumption, and therefore tobacco and vaping companies use promotions and coupons to encourage young people to buy them, co-sponsor Senator Patrick Diegnan said

[1] Join the I Quit Programme and remain smoke free for 28 days and you are 5 times more likely to quit smoking

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Once users own an IQOS device, purchasing additional HeatSticks (which retail for $5.75/pack of 20) is relatively cheap and Altria is actively working to get some states to give HeatSticks a beneficial tax treatment to reduce the price of the product to make it more attractive