The research shows that most smokers want to quit (cite something here)
Flavors also make tobacco products taste good,(1-3) which is very appealing to new and inexperienced smokers.(3) The cooling and anesthetic effects of menthol mask the harshness associated with cigarette smoke, allow deeper inhalation,(4) and make tobacco toxins go down easier.(5) Flavors, especially menthol, make it harder to quit.(6, 7) Menthol actually makes cigarettes more addictive than those cigarettes sold as non-menthol.(7) Though many smokers may think flavors make tobacco and smoking safer, menthol cigarettes and other flavored tobacco products present the same disease risk as nonmenthol cigarettes.(8) Menthol and other flavored tobacco products are disproportionately used by African Americans and other communities of color, as well as female, younger, and lesbian, gay, bisexual, or transgender (LGBT) smokers
Buffering dilutes intensity while preserving the botanical's signaturethink of it as the difference between a concentrated tincture and a well-balanced tea
Almost two thirds of people support moves to sell cigarettes in plain packaging, suggesting tobacco companies will soon lose the battle to protect their brands' identities
I smoked for 15 years myself, and also developed a habit of chewing tobacco while I was enlisted in the Armed Forces
