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Our transformation Latest stories and features Latest press releases In the spotlight RESULTS SCIENCE SUSTAINABILITY PEOPLE TRANSFORMATION 2025 Preliminary Results Our Chief Executive Tadeu Marroco shares his views on BATs Preliminary Results for the year ended 31 December 2025 2025 Preliminary Results 2025 Preliminary Results RESULTS Our Chief Executive Tadeu Marroco shares his views on BATs Preliminary Results for the year ended 31 December 2025 Bite-sized science - Vuse The animation video explains the results from one of the largest ever vapour product studies, which analysed BATs flagship vapour brand Vuse

Flavored cigars, which have been declining at HSD, will be ~11% of SWMAs EBIT by end of 2021

Something happened to me! The checkout girl looks afraid

This curiosity can lead to experimentation, which in turn may result in a lifelong addiction to nicotine

No vape is 100% safe inhaling any substance carries some level of risk