The act of cleaning or replacing the filter core regularly is not just a maintenance operation but also a visual reminder of the benefits of the cigarette holder for health
According to the ONS, smoking prevalence is highest among 25 to 34-year-olds (20.4% in 2021), while individuals aged 65 and over have the lowest smoking rates (5.5% in 2021)
IQOS heats actual tobacco sticks, providing an authentic taste and experience
Varuna Srinivasan, MBBS, MPH, Kousha Mohseni, MS, Shahmir Ali, ABD, National Center for Health Research In the United States, over 480,000 people die every year from smoking and tobacco-related illnesses
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