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"For too long glitzy, cleverly designed packaging has lured young people into smoking," British Lung Foundation chief executive Penny Woods said

The box features a hinged lid with a wood insert on the interior that divides the box into two sections

After cutting the paper sheets, you can move to the next step

With the invention of rolling machines, many people started to see smoking as more fashionable and sanitary and led to an increased number of smokers

Our focus is not on the little guy out on the street selling loosies, our focus is on the people who are providing the supply and also the stores that are very cynically selling these illegal cigarettes, he said.