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Reynolds used this depiction of careful, clinical observation to substantiate their health claim (Figure 5 ).42 The advertisement went beyond medical authority, however, asserting that smokers didnt even have to take their physicians word for it

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Retrieved June 12, 2011

Mevius E-Series Menthol Sunny Gold We're back to Mevius for one last recommendation approved by both of our smokers, the E-Series "Sunny Gold" menthols

Researchers found that people who vape and those who smoke cigarettes may show similar levels of DNA damage, and such DNA changes can be a precursor to cancer