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With years of hands-on experience, Blake has honed his skills in optimizing packaging designs for a wide range of industries, including consumer goods, electronics, and food packaging

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Since then, the agency has been asked to produce more evidence on the effectiveness of picture labels on each pack and some of that research is being done at the Annenberg Public Policy Center

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Already at the time of the release, the cigarettes were equipped with an exclusive mouthpiece and were sold exclusively in the premium segment