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The theme of the ads pivoted to lifestyle, bridging the gap between tobacco and alcohol, which had always been associated with glamorous and adventurous endeavors

'Two Ton' Tony and the Brown Bomber: How a 1939 heavyweight farce became a title fight that gripped the nation Who would've thought a man like this, a living cartoon character with a beer in one hand and turkey leg in the other, would ever get a shot at the heavyweight championship of the world

Bach J, Siedliski M, Sydor W

THE ADVERTISING SUPERPOWER: THE ABILITY TO NORMALISE FATIMA KRIED, ASSISTANT PRODUCER AT BBH LONDON, DELVES INTO ADVERTISINGS SMOKY PAST TO FIND HOPE FOR ITS FUTURE