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Why target young people

One paper identified in the searches [19] provided data for ECIGs and HTPs, as well as for cigarettes, ST and non-use

More than half of tobacco incidents (186) were of cigarettes, followed by pipes, images that were indistinguishable as either blunts or cigars, and cigars

And thats just the flavor side of things

Therefore, the Health Ministrys approach, which opposes protection for individuals from smoke incursion into their own homes to protect the smokers children, does not protect the children of smokers, and in addition it can cause substantial harm to neighbors and the children of neighbors