Experimental and qualitative evidence, together with the detailed evaluations now emerging from Australia, show that plain packaging will bring important health benefits
"When we see patients with behavioral problems like smoking, time is our greatest challenge," says Mohammad Khavaran, an Iranian primary care physician who works in Kermanshah
Its an age group that is rarely addressed in tobacco policy or public health campaigns, she noted
The packaging complements the sophisticated aesthetic, encased in an elegant black box with gold accents that symbolize class and exclusivity
Making a wider variety of less harmful products available to smokers saves lives, shrinks illicit markets, and allows governments to gradually transition from the shrinking tax base that is combustible cigarettes