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Why packaging is important Since the late 19 th century, product packaging has been a valuable communications tool for tobacco companies [1] , and it has become increasingly important in recent years for several reasons
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1 of 7 A few Chinese luxury cigarette brands are already using the special BOPP film, but it remains practically unknown in other markets
The review looked at 51 studies of standardised packaging, which each analysed different factors such as how packs may affect overall smoking levels, quit attempts, number of cigarettes smoked and appeal of cigarette packs
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