IQOS uses real tobacco sticks commercialized under the HEETS TM brand, which are specially designed with IQOS technology and come in a variety of blends, intensities and aromas
Gallus claims that the users of heated tobacco products in Italy tend to be young, pointing to surveys which have described their use as widespread among adolescents
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Vuse offers a wide range of flavours, including tobacco blends, mint and menthol, fruit profiles, and beverage-inspired options, such as the popular Vuse Ultra Pods
Cigarettes A more considerate tobacco experience Heated tobacco devices like Ploom AURA use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke