Worried about growing public concern that cigarettes cause health problems, Lorillard launched the Kent brand by touting the Micronite filter as offering the greatest health protection in cigarette history. One advertisement misleadingly defined Micronite as a pure, dust-free, completely harmless material, some ads emphasized that Kents relied on the latest in modern technology, while ads aimed at physicians advised the Micronite filter for patients whom you have felt obliged to advise to cut down or cut out smoking. Internal corporate documents, meanwhile, reveal that executives had good reason to believe the opposite
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Understanding Nicotine Concentration When you look at vape e-liquids, you'll see percentage numbers like "5%" displayed prominently
Among the group who used to vape but no longer do, 44% used to smoke but have also given that up, 29% currently smoke and 28% have never smoked
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