This development had less to do with the efforts of advertiserswho, for example, in 1925 introduced the Marlboro brand as a womans cigarette: Mild as Mayand more to do with the impact of war and a direct confrontation with societal attitudes by so-called new women
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[1] : 25 Flavored cigarettes are heavily preferred by youth, with research in 20042005 finding that United States adolescents and young adults used major brands of flavored cigarettes at 2 to 3 times the rate of adults aged 25 and older