Spotted at the Fashion East show during London Fashion Week September 2025, a model wore ankle-length cigarette jeans at the sharper, slimmer end of the spectrum
thanks a bunch
Nevertheless, a small group recognised the multiple messages the image communicated: It [smoking] is dangerous, that it is harmful, its not fair on people who dont smoke, its not fair on your families as well, who might think you shouldnt smoke you see that it costs you a lot of money
It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004
Regardless, even a ban on menthol-flavored vape pods in the US would not stop the longer term trend towards vaping in dozens of markets around the world