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From the thousands of films, the designers and advertising men were able to determine which package, which design and what combination of colours had the most appeal. Leaked documents show that Philip Morris identified the Better Regulation laws as a key weapon in its battle to derail the 2014 EU tobacco products directive which introduced large-scale health warnings on cigarette packets and a ban on flavoured cigarettes and packs of 10 both popular marketing initiatives with young smokers

JORDAN: You could think of a lot of players like that in the pros

Kaye, Annene, and Jim Sclavunos, Michael Douglas and the Douglas Clan , London, 1989

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Practice makes everything smoother