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The genius behind the campaign was Leo Burnett, who understood that people buy emotions, not just products

In properly manufactured nicotine pouches, pH levels are carefully managed

Lots of options for food nearby

In fact, results from a April 2018 Truth Initiative study published in Tobacco Control show that nearly two-thirds 63% of JUUL users aged 15-24 were unaware that JUUL always contained nicotine

Learn about vaping to quit: www.nhs.uk/better-health/quit-smoking/vaping-to-quit-smoking/ Get free local support from the councils wellbeing team by calling (01472) 325500 or visit livewell.nelincs.gov.uk/stop-smoking-support/