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As Peter Hajek, a professor at Queen Mary University of London, put it, Regulators need to watch out for intended consequences of overzealous regulation, such as stifling such developments or making e-cigarettes more expensive and less attractive to smokers
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For more recent quotes from the industry, evidence, and consequences of tobacco companies using flavors to target youth, review the following: Campaign for Tobacco Free Kids In Their Own Words: What Cigar Companies, Retailers, And Analysts Say About Cheap And Kid-Friendly Products and Smokeless Tobacco and Kids Not only are tobacco products sold in candy flavors, many are also packaged similarly to popular candies
In essence, the Marlboro logo design achieved what few brands could: turning a simple geometric mark into an international emblem of self-determination