The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Clove kretek sticks (cigarettes) Djarum is a brand that defines the true clove cigarette
This role reversal, buddy-buddy shtick flows mighty thick, but it actually happened
The app also allows for setting up an auto shut-off and turn-on feature that activates the purifier when you're home and turns it off when you leave
J Clin Case Rep.2012;2:237