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These experiential marketing tactics include glamorous launch parties and galas featuring dinner, open bars, free tobacco sticks and discounted devices

[6] A procedure known as pleurodesis, which involves using substances such as talc to scar together the pleura, may be used to prevent more fluid from building up around the lungs

Data are collected through telephone interviews

"Peach is the second leading nontraditional flavor, growing eight times faster than the category and accounting for 20 percent of the nontraditional category growth." The Longhorn brand offers the best value by delivering a simple combination of premium quality and great price

Bancej C, O'Loughlin J, Platt RW, Paradis G, Gervais A