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The material revealed major tobacco corporations' targeting of Black communities, their efforts to recruit youthful smokers via menthol brands and their racially tinged attitudes toward what they referred to as "poverty markets." Targeted advertising is still driving the popularity of menthol tobacco products among these groups, including claims that menthol additives are healthy, organic and even socially cool, with the latter ads directed toward teens
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LaFaive, Fleenor and Nesbit (2008) observe that smoking intensity at the national level declined roughly linearly from 1995 to 2006 and assume that smoking intensity does not vary significantly across states
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