[DOI] [PMC free article] [PubMed] [Google Scholar] 77.British American Tobacco
The challenge was to support this vision through packaging that could perform across multiple formats while remaining coherent, precise, and aligned with the Houses identity
Without a personal reckoning becoming a collective one with respect to how we talk about and regulate alcohol, policies like higher taxes and ad restrictions will struggle to gain traction, if at all
The correct approach is factual, adult-only, and regulation-aware
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